CIBSE has launched a new communications campaign focused on heat pumps and their role in shaping the future of low carbon heating.
Heat pumps are widely recognised as a critical technology in the transition to net zero, offering an efficient and sustainable way to provide heating, cooling and hot water for buildings and industrial applications.
The campaign aims to strengthen understanding of heat pump technology, promote evidence-based knowledge, and highlight the importance of high-quality system design and installation.
Misconceptions about the performance, application and efficiency of heat pumps persist, despite them becoming mainstream. Through this campaign, CIBSE seeks to provide clear, authoritative information that supports better decision-making across the sector.
The initiative is designed to reach two key audiences: industry professionals and the wider public. For engineers and designers, the campaign highlights technical best practice, while, for the public, it aims to explain how heat pumps work and how they can help reduce emissions in comfortable, resilient buildings.
The campaign will run across all of CIBSE’s online channels, supported by a dedicated section on its website bringing together guidance, insights and resources on heat pumps.
Up until August, a social media campaign will feature animated videos, infographics, myth-busting content and key facts about heat pumps, while highlighting CIBSE’s leadership and expertise on the topic within the industry.
To discover more about the campaign, visit www.cibse.org